Keywords and bullets

When writing content for your Home Page think about keywords and bullets.

Keywords
Include your keywords in the title of at the top of the page and in the
first paragraph, last paragraph and in the body some place.

Bullets
Each time someone visits your site, they make a split second decision on
whether to stay or go. By including benefit bullets in your first
paragraph you increase your chances of keeping the visitors interest.

Listed below is sample text for a Milwaukee based Family Lawyer. In writing
your content include your key communities and key benefits of your practice.

Milwaukee County Divorce Attorneys serving clients in Glendale, Whitefish
Bay, Fox Point, key community, key community

Our team of Divorce Attorneys provides experienced counsel and assistance to
Wisconsin couples in all areas of Family Law and divorce Our goal is to
help our divorce clients to:

• Complete their divorce in a timely manner
• Create a bright financial future
• Have control over divorce negotiations
• Maintain strong ties with their children during and after the divorce
• Move on with their new lives

Warning; Do not copy this content and paste it to your site. Google penalizes websites with duplicate content.

Careful when changing your domain name for your Family Law site

Sometimes when attorneys create a new website they want to change the domain name. This is okay to do. But to ensure that your search results are not affected make sure your web developer does a permanent redirect from the newest domain to the oldest domain name

Landing Pages help improve search rankings

One way to add content to your website is through something called landing pages. There are three types of landing pages that I will mention in this post that pertain to Family Law websites.

• Home Page - Technically the home page is not a landing page but it is the most important page on your site and it is very important that the content on the home page is both search friendly and client friendly. By Search Friendly, I mean that your most important keywords are concentrated and prominent. As an example, let's say your most important keywords are Minneapolis, St Paul, Twin Cities, Minnesota, Divorce Attorneys. Those words should be at the top of the Home Page first paragraph and last paragraph. By Client friendly, I mean the the content focuses on the benefits your firm provides to the client.
• Geographical Landing pages are written like your home page but may target secondary communities in your are. The goal is to create a page so improves your search results for a secondary community and has a message that is tailored to a person that does a search related to that community. (i.e. Wayzata Mn Divorce Attorney) You may do as many landing pages as you like, but creating the landing pages will take time for you to create. It takes time because the content must be unique (at least 40% different than any other page on the site)
• Subject Matter Landing pages- The content for Subject Matter landing pages targets more a more specific areas of the your practice. For a Subject Matter landing page you will still be including geographical information, But you will want to use broader geographical names like Minnesota International Custody, or Minneapolis, Twin Cities etc. If you use smaller communities you are not likely to get any searches. Listed below is sample text for a person writing a Landing Page for Ramsey County Divorce
  

Just a few thoughts on landing pages for Family Law attorneys