Keywords and bullets

When writing content for your Home Page think about keywords and bullets.

Keywords
Include your keywords in the title of at the top of the page and in the
first paragraph, last paragraph and in the body some place.

Bullets
Each time someone visits your site, they make a split second decision on
whether to stay or go. By including benefit bullets in your first
paragraph you increase your chances of keeping the visitors interest.

Listed below is sample text for a Milwaukee based Family Lawyer. In writing
your content include your key communities and key benefits of your practice.

Milwaukee County Divorce Attorneys serving clients in Glendale, Whitefish
Bay, Fox Point, key community, key community

Our team of Divorce Attorneys provides experienced counsel and assistance to
Wisconsin couples in all areas of Family Law and divorce Our goal is to
help our divorce clients to:

• Complete their divorce in a timely manner
• Create a bright financial future
• Have control over divorce negotiations
• Maintain strong ties with their children during and after the divorce
• Move on with their new lives

Warning; Do not copy this content and paste it to your site. Google penalizes websites with duplicate content.

Careful when changing your domain name for your Family Law site

Sometimes when attorneys create a new website they want to change the domain name. This is okay to do. But to ensure that your search results are not affected make sure your web developer does a permanent redirect from the newest domain to the oldest domain name

Landing Pages help improve search rankings

One way to add content to your website is through something called landing pages. There are three types of landing pages that I will mention in this post that pertain to Family Law websites.

• Home Page - Technically the home page is not a landing page but it is the most important page on your site and it is very important that the content on the home page is both search friendly and client friendly. By Search Friendly, I mean that your most important keywords are concentrated and prominent. As an example, let's say your most important keywords are Minneapolis, St Paul, Twin Cities, Minnesota, Divorce Attorneys. Those words should be at the top of the Home Page first paragraph and last paragraph. By Client friendly, I mean the the content focuses on the benefits your firm provides to the client.
• Geographical Landing pages are written like your home page but may target secondary communities in your are. The goal is to create a page so improves your search results for a secondary community and has a message that is tailored to a person that does a search related to that community. (i.e. Wayzata Mn Divorce Attorney) You may do as many landing pages as you like, but creating the landing pages will take time for you to create. It takes time because the content must be unique (at least 40% different than any other page on the site)
• Subject Matter Landing pages- The content for Subject Matter landing pages targets more a more specific areas of the your practice. For a Subject Matter landing page you will still be including geographical information, But you will want to use broader geographical names like Minnesota International Custody, or Minneapolis, Twin Cities etc. If you use smaller communities you are not likely to get any searches. Listed below is sample text for a person writing a Landing Page for Ramsey County Divorce
  

Just a few thoughts on landing pages for Family Law attorneys

Include city names when you write articles

Writing new content for your site is very helpful for your search results. One way to add content is by writing an article on something related to Family Law or Divorce. Whenever you write an article you always want to think about adding keywords that are important to your Family Law practice.

An easy way to add keywords to an article is to include your name, your title (Divorce Attorney) and the key cities you serve. (i.e Author: Jim Smith, Divorce Attorney, <key city> <key state>)

Five ideas for boosting your search rankings

I. Develop a content plan and start writing more content for your site. This will be very helpful for increasing your traffic. To make better use your content plan out where the content should go within a structure that makes it easy to navigate.

2. Increase incoming links to your site. By submitting some of your articles to ezines we can increase the number of links into your site..

3. Making changes to the navigational menus of your site so that web visitors can more easily navigate the substantial quantity of content on your site.

4. Create additional landing pages to key communities and other keywords (i.e. child custody)

5. Create a blog and regularly make entries

6. Set up a Pay for click account. This costs money, but it does boost the traffic to your site and can indirectly improve your search rankings

Drawing Traffic To Your Family Law Website

Are you drawing significant traffic to your website every month? Do you frequently get calls from prospective clients who have viewed your web site and want to learn more about your legal services? When you do Internet searches on words that are relevant to your practice, does your website show on Page One of the search results? If you have answered “No” to these questions, you may want to consider enhancing your site for better results.

The process of enhancing your website to achieve better search results is known as Search Engine Optimization and can be a very cost effective way to market your practice. Your practice can become highly visible on the Internet without that much effort or expense.

You may be saying:

“This makes sense, but I am just a small minnow in the enormous sea of the Internet. There is no way my little firm can get to page one of the search results.”

That statement is 100% false and the primary reason why Legal Professionals do not think their website is a useful tool for growing their practice.

The reality is, Search Engines love sites that have a focus. As a Legal Professional in XYZ, Illinois, you are much more focused than larger firms that span multiple geographies and law disciplines. The key for success is to leverage your focus and follow some basic principles in creating your website that enable the search engines to recognize your practice and/or geographic focus.

So, what do you need to do?

There is a standard set of steps that need to be taken to achieve the desired results. We have worked with numerous attorneys on helping them optimize their sites. In all cases they have been able to move to page one of the search results for their important keyword phrases.

When we work with attorney clients we do the following four things:

* Change the structure of the site to make it more receptive to the search engines.
* Increase the number of inbound links to your site. (That is arranging to have other sites link into yours.)
* Update your site to include important keywords which are placed in locations that displays them more prominently.
* Set up a process within your firm to regularly update your site with new content. The search engines love to see fresh content. (Google in particular.)

This approach is effective because it off loads the bulk of the work from our attorney clients. The attorney need only focus on creating new content every month or two.

Remember a little bit of new content goes along way. Writing 400 new words of content every month or two goes a long way towards improving your search results The key is to write from the view point of the prospective client and include your important key words in the content.

The practices we have worked with have seen a dramatic increase in qualified phone calls to their office. If you would like us to evaluate your site, please contact us today: 414.921.4856

In closing, what would it mean to your practice if you were getting an additional 3-6 calls per month from prospective clients? How many new cases would this generate for your firm? Legal Professionals that have taken the time to optimize their site have consistently achieved these results. More importantly, they achieved these results at a fraction of the cost of services offered by Martindale Hubble or other expensive legal directory services.