Prioritizing your keywords is an important part of developing a sound Internet Marketing strategy. There are two types keywords to think about: practice specific keywords and geographic keywords.
Practice Specific keywords
These are phrases that relate to your practice areas: divorce, child custody, paternity. maintenance, estate planning etc. When choosing the keywords it is important to choose words that get searched frequently because ranking well for words that are infrequently searched provides little value. There are many tools out there to help in the process of researching keywords. Without doing any research you can pretty much assume that the most important search phrase is going to be Divorce Attorneys. Because of this it is important that you identify yourself/s as Divorce Attorneys and not Family lawyers on your website.
Geographic keywords
These are the cities, suburbs, counties, regions and states important to your practice. Typically the most searched phrases are the largest city, county or region. Although, the frequency of searches does not always scale with population. For example, a large suburb that has 1% of the states population may still get half as many searches. The reason for this is that people are more likely to search for a divorce attorney within a 25 mile radius. It is important to choose communities that are frequently searched. But you should also consider, communities where there might be high concentrations of quality clients. Even if those communities are not searched as frequently.
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