Talent is not enough when it comes to becoming the next American Idol. To win, you need America to vote for you.
This is also true when it comes to pushing your site to the top of the Family Law search rankings in your area. In the SEO game, incoming links are like votes on American Idol. You need to have a lot of incomming links from other sites to make it to the top. When someone links to your site, they are in essence saying, "I like this site more than other sites".
That is why Google favors sites with more inbound links.
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