Not in our blood?

Avinash Kaushik is the Analytics Evangelist at Google. Listed below is quote of his from a recent speech.

"The Web has been around forever and yet it is not in the blood of the executives who staff the top echelons of companies. Make no mistake, they are smart, they are successful and they want to do better. But the web is such a paradigm shift that if it is not in your blood it is very difficult to imagine its power and how to use it for good. How do you demand innovation & creativity & radical rethink if you can't imagine.

This is not just a problem for executives. It affects most of us who are over 40 years in age. We were born into an analog world and the web is forcing us to change in a way that does not feel natural. However, if we are willing to take the plunge into the digital world, it will creep into our blood as well.