Where is the traffic going?

Google continues to be a dominant player on the Web. But there is dominant shift underway. Social media sites like Facebook are growing to the point where they are likely to surpass Google in terms of overall traffic. According to the analysts at Hitwise, Google currently receives 9% of all the Internet traffic. While Facebook receives 7%. Google still has the lead but the gap is rapidly closing. In the United Kingdom, Facebook traffic now exceeds the traffic to Google.

How does this affect Family Law attorneys? The traffic numbers give us an indication of where the action is. There is still a lot of action in the search area, but it is clear that social media is growing at rapid rate. To have marketing success, as a Family Law attorney, it is critical that you become comfortable with Social Media and in particular Social Networking. (Facebook, LinkedIn)

I spend most of my time with LinkedIn because of it's concentration of business users. However, Facebook is the market leader and should be considered in your Social Media strategy. The key is to get comfortable and competent with social networking. Social Networking is not expensive but it requires that you participate in the game. With old school marketing and advertising you just had to Pay to Play. With Social Networking, you have to Play to Play.